First of philips.com environment category pages I designed. With time it became a reference point for redesigns of remaining product category pages. The challenge was to make it easy for visitors to consume big load of informations. I had to adjust designs to technical limitations of existing platform. One of most difficult parts of the project was designing grid based ranges and its' features list which had to be designed the way to highlight top products lines while not making basic lines look cheap. It was about making it clear there is a right fit for everyone.

It was a small project for a dutch client. I think it presents my abilities when it comes to creating photo realistic landscapes made from numerous stock photos.

As a lead designer I was responsible for designing multiple online media formats including home-pages-takeovers and floor-ads as well as standard banner. I had to work with an existing TVC as a starting point. It was consisting of a series lifestyle-urban shots taken in various european cities. The goal of the campaign was to reach an unusual for KLM target audience — young people. Original TVC concept was based on snapshot-like shots of city travelers — it already was a step forward for KLM. As a lead designer I was asked to take it even further for online. I came up with scalable, grid-based, yet engaging form that was morphing into different shapes, communicating both, the selling points as well as ATL campaign elements.

I was involved as a designer and concepter for series of Gucci Guilty fragrance launch campaign materials. Whole line of banners and concepts around them were based on TVC by Frank Miller we were given. Working with demanding italian advertising agency — a supplier of all Gucci Guilty ATL materials was a major experience itself. We had to adjust to especially rigorous brand guidelines. The task was a true training of detail crafting and required a strong style sensibility.

As a lead designer I designed few different versions of Philips global YouTube channel. I had to deliver a design that would cater for new video content distribution strategy introducing new categorisation of videos. Series of templates I designed had to allow easy theming. Numerous variants of players were designed along with unique interface solutions that were aiming at intuitive user experience and flawles user journeys.

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Designing a website for friends' start-up company I was responsible for whole platform designs including UX advisory.

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As a lead designer working closely with UX designer and Design Director I came up with design for new philips.com category pages for Philips headphones. The challenge was to create an engaging range selector interface as well as designs for four different headphones ranges. Each of four ranges have different consumer profiles therefore visual style and messaging tone had to be significantly different in each of them. It was very important though to retain consistent brand's feel.

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As a lead designer I designed series of screens for Facebook tab and wall posts. The campaign was based around 4 videos of different nationality chefs presenting dishes from new menu.The challenge was to develope a visual style that would resemble the feel of an international restaurant.

I came up with logo and both design and concept for series of branded stationery materials for a start-up new media consultancy company.

I've designed a mini-site for a small campaign that was supposed to sell the vision of a trip to China.